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At most dermatology practices, you are met with long wait times, rushed visits, unexpected bills, and limited availability. And when you finally do get seen, you may leave wondering whether your concerns were truly heard or just hurried through a system focused on volume.

It is not just you.

The average wait time for an appointment is 34.5 days – that is potentially over a month of missed opportunities for timely diagnosis, treatment, and peace of mind. In contrast, with Donnelley Dermatology’s direct-pay model patients can often be seen as soon as the next day for urgent dermatology care.

Led by Castle Connolly Top Doctor Dr. Naomi Donnelley, our boutique dermatology practice on Manhattan’s Upper East Side sets a new standard for patient-first dermatologic care. We believe seeing your doctor should be easy, unrushed, and straightforward. The traditional insurance model demands hours of paperwork and declining reimbursements, leading doctors to prioritize patient volume over personalized care (i.e. more patients and less time with each patient). By working outside the traditional insurance model, Dr. Donnelley can spend more time understanding your skin concerns and provide treatments tailored specifically to you. Whether you need medical care for a skin condition or are interested in cosmetic options, every visit is designed to prioritize your needs and goals.

This personalized approach means you get more than just a quick check-up; you receive thorough evaluations and thoughtful guidance every time. At Donnelley Dermatology, your concerns are our priority, and every treatment plan is tailored to meet your unique needs. This allows us to focus on what truly matters: providing the exceptional care you deserve. Dr. Naomi Donnelley, MD, FAAD, is a board-certified dermatologist with over 21 years of experience treating both medical and cosmetic skin concerns. A Yale graduate and former Chief Resident at Northwestern, she has been named a Castle Connolly Top Doctor every year since 2018 and is featured in New York Magazine’s 2025 Top Doctors issue. In addition to her practice, Dr. Donnelley teaches dermatology residents as part of the clinical faculty at NYU Langone Tisch Hospital. She is known for her clinical excellence and her deep commitment to patient care.

What Is Direct-Pay Dermatology – And Why Does It Matter?
At Donnelley Dermatology, patient care is guided by medical expertise and genuine attention, not by insurance restrictions. The practice follows a simple, transparent direct-pay model that prioritizes your needs. Unlike many concierge practices, there are no membership fees or long-term contracts; patients receive care when they need it.

This model allows you to:

  • Spend more time with your doctor during each visit
  • Avoid surprise bills and insurance red tape
  • Receive personalized care designed around your needs and lifestyle
  • Feel fully seen, heard, and supported-whether your concerns are medical, surgical, or cosmetic


Why Patients Choose Donnelley Dermatology
We are a low-volume, high-quality practice centered on exceptional service. Located in a serene, welcoming office on Manhattan’s Upper East Side, our practice offers an experience designed to put you first. Every detail- from the office setup to your personalized dermatology care plan- reflects a commitment to the highest standards of excellence.

Read how Donnelley Dermatology delivers the dermatology experience patients are asking for here.

Looking for expert dermatology care? Book your appointment, or give us a call at (212) 818 1743.

Patient Testimonials